MUSE and TOTEM
Boogie Woogie Photography and PhotogStory are delighted to present MUSE and TOTEM by Jean Feldman, an exhibition featured as part of the French May Festival.
This summer, visitors are invited to explore a striking selection of Jean Feldman’s works inspired by the female form—an eclectic mix of pieces on paper and canvas, alongside some of his striking Totem sculptures.
Through this collection, Feldman mixes together influences, symbols, and figures that have inspired his artistic vision. Each work offers a dialogue between imagination and form, where muses spark discovery and totems evoke a sense of wonder.
We invite you to immerse yourself in Feldman’s creative world, where art becomes an exploration of inspiration, humour, and creative identity.
The exhibition is also featuring the prestigious Galerie Kraemer from Paris, with 18th-century French museum-quality furniture and decorative art.
Biography
Jean Feldman was born in 1933, in the 20th arrondissement of Paris.
An illustrator and creator of animated films, Jean Feldman entered the field of advertising in the early 1960s. The industry was still very young; advertising was in the process of transforming into what we now know as modern advertising, and Jean Feldman, as art director at the Publicis agency, was one of its most promising pioneers. He left Publicis to found FCA!, his own advertising agency, in 1966 with Philippe Calleux. This marked the start of an incredibly creative period during which the agency enjoyed a series of successes.
In 1993, after many happy years in advertising, Jean Feldman sold his group to Publicis and retired from the advertising world. However, creativity never left someone who has always carried an artistic quest deep within. Jean Feldman became an artist, painter, and sculptor.
“I was lucky enough to live through a time when advertising was in a state of grace. Today, it is much more difficult, and I would hate the idea of clinging to an activity where I am no longer essential. I have recreated a world, I continue to cultivate the imagination, I reinvent new universes every day.”
About Boogie Woogie Photography
Boogie Woogie Photography is a gallery founded in Hong Kong in 2016 to promote creativity in Asia. The mission is to act as a platform for artists, collectors, companies, and photographers aiming to develop projects in Asia and Europe.
About the Galerie Kraemer
The Kraemer Gallery has specialized in the finest quality 18th century furniture and decorative arts since 1875, dealing with private collectors and museums all over the world. The Family receives guests in its gallery of the private mansion rue de Monceau, next to the Camondo Museum Over the past 10 years, it has developed a policy of building exhibitions in long-term partnership with museums and public spaces in Asia, in cities such as Singapore, Shanghai, Hong Kong and Macau.
About PhotogStory
Founded in 2018, PhotogStory is an online photography platform and guest curator based in Hong Kong. We specialize in introducing the work of both local and international photographers, along with the stories behind iconic photographs. We are excited to announce that we will open our photobook shop, Devedo, in Wong Chuk Hang in July 2025.



