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How French Perfume Culture Influences the World of Perfumes – Parfumerie Tresor & Gérald Ghislain

Design and Fashion

Gérald Ghislain and a brief on his brand – Histoires de Parfums

Histoires de Parfums’perfumes perpetuate the French perfumery know-how, which features are luxury, nobility and creativity.

Gérald Ghislain was born in the South of France and brought up in Morocco, he grew up surrounded by Mediterranean scents, and refined his palette and nose with gastronomy, learning the art of putting together and distilling savers.

Gérald Ghislain wrote his own story with the frantic rhythm of a passionate jack of all trades. An epicurean, he tastes all of life’s savors, sprinkling his daily life with refined luxury. He gives his all to his projects. Insatiable wonderer, he listens, reads and discovers, drawing inspiration from his trips and encounters. Gerald is impulsive and fully committed to his projects. Perfumery is an old dream of his. Following a solid training at ISIPCA, Gerald founded Histoires de Parfums in 2000 and created a collection of rare and delicate perfumes : these perfumes like him are rich in temperament! As with perfumery and cuisine, the key words of this creator are passion, know-how, exception and creativity. An eminently luxurious craftsman’s grammar, creating aromatic phrases of sharply accurate vocabulary, which enhances the noblest of raw materials.

Benny Tung, Founder and Parfumerie
Benny Tung founded Parfumerie Trésor in August 2014 with his sister Pauline Lau. For years, Benny and his sister prepared to open a shop that Hong Kong has never seen before. Searching far and wide, they approached various niche perfume brands and brought them to Hong Kong, gathering together various niche and artistic perfumes from around the world and housed them under one roof. Benny spent years learning about the industry, getting trained and learning about perfumes directly from various perfume brands from Europe and the U.S., and ultimately becoming an experienced Parfumerie.
Benny has been surrounded by perfumes since a very young age and the influence they had on him was strong. It was particularly strong after his father passed away. The olfactory memories triggered by his father’s unique scent kept his father alive in his mind. The scent of his father’s unique perfume (a gift from Hong Kong entertainer Lydia Shum) is a scent that he holds dear to his heart. It was because of this experience that Benny wanted to open a shop where he could share not only his own stories, but also the stories of niche and artistic perfumes with the public. His dream was to allow whoever enters Parfumerie Trésor to discover a new world of unique perfumes and to uncover their own stories and memories.

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1 May - 31 May 2017
Parfumerie Trésor
G/F, 28 18 Upper Station Street, Sheung Wan





Association Culturelle France - Hong Kong Limited

27/F, 1 Des Voeux Road West
Sheung Wan